Saturday, 23 November 2013

AVIRATÉ - Miss France Collection at UB City Trousseau Week

Aviraté, the leading high-street international fashion brand launched its ‘Miss France’ collection for Aviraté’s sensual woman in the seasons most definitive fashion event, Trousseau Week @ The Collection, UB City. The fabulous fashion show held on 21st Nov’13 took place simultaneously with the Miss France pre-pageant fashion show in Sri Lanka where Miss France 2014 contestants adorned elegant Aviraté - Miss France dresses.

The show at Trousseau Week was an exclusive preview of the magnificent Aviraté - Miss France collection which will hit stores by the end of November. It was an enthralling evening of unbridled fashion & glamour where the dresses took center stage. 

The collection draws inspiration from France and emphasizes on the concept of bringing functionality to clothing with colour blocking, laser cuts and origami detailing. Silhouettes have been made to flatter the female figure and create an ultimate fashion statement using French lace for that classy look. These dresses in exquisite fabrics ranging from soft chiffons to matte jersey, CDC and stretch cotton are quintessentially high street and are a must-have for any occasion. The colour palette comprises of bright highlights and saturated hues. The Aviraté - Miss France collection offers a comprehensive wardrobe solution from elite casuals for the day to dresses that spell true elegance at night.
On the occasion of the launch of the collection Mr. Jahid Osman, Managing Director, Aviraté India said “Aviraté - Miss France Collection embodies the spirit of fashion and style. Global fashion and lifestyle is influencing the new age Indian consumer and our continuous effort to introduce the same has motivated in providing something that is elegant, classy and in vogue”. 
He added “As we speak, the Aviraté – Miss France collection is unveiled by the Miss France contestants in Sri Lanka. This association with Miss France 2014 takes the fashion quotient of the already glamorous brand to a whole new level”
The Collection, UB City in association with Sublime Galleria played hosts for the “Trousseau Week”, a haven that provides all the elements to make your dream wedding a reality. The Aviraté – Miss France collection provides a plethora of cocktail dresses for the modern bride and the stunning fashion show witnessed the crème de la crème of Bangalore attending the show. 
Wardrobes are assured of a fresh lease of life with the Aviraté - Miss France Collection.  So this winter, treat yourself to Aviraté’s retail therapy and change the rules of winter garb! The Aviraté - Miss France collection is priced at INR 4000 and above.

For those who are not aware of Avirate, here is a little about the brand : 

Aviraté is an International High Street Fashion Brand for women, designed in U.K. Inspired by the catwalks of London, Paris and Milan. Aviraté offers over 300 styles of Dresses, ranging from 2 to 16 (US Size). Keeping at par with the global trends and styles, the brand launches a new collection every month ensuring a fresh experience and a vast range of vibrant designs to our patrons. Our range includes an extensive selection of day and eveningwear, dresses, tops, skirts, lingerie, shoes, bags and accessories. Avirate offer personalised services like style advice, alterations, a gift registry (customers can compile a wish list and hand it out to their friends and family) and a cloud loyalty program.


You can shop Avirate at the following places : 

Bangalore – Flagship store 12th Main, Indiranagar | Phoenix Marketcity | The Collection, UB City

Mumbai –Skyzone - High Street Phoenix, Lower Parel | Phoenix Marketcity, Kurla

Delhi – Ambience Mall, Vasant Kunj

Chennai – Phoenix Marketcity, Vellachery Road

Pune – Phoenix Market City, Viman Nagar | ICC Tech Park, Shop No – 5, Senapati Bapat Road



A few pictures from the event, enjoy. 













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