Sunday 25 August 2013

Razzle Dazzle Pickle for 'Label Ritu Kumar'

This weekend was certainly a beautiful one!
Went out with a few friends yesterday, had an amazing time and then woke up today to find myself on the cover of 'Bangalore Chronicle', Deccan Chronicle's supplement. :D

You can see the article HERE.

And now something that I have been meaning to share with you since forever!
A new collaboration is here!
I am very happy to tell you that Razzle Dazzle Pickle has collaborated 

with 'Label Ritu Kumar'! :D
We have planned an interactive in-store activity, where I will be interacting with the customers at the store apart from styling a few of them. And then an outfit post is something that I can never miss!
I have never been so thrilled for any collaboration before, the reason being very obvious that it's Ritu Kumar! I have seen her work and have admired her since my chilhood days! She is surely one of the reasons behind my love for fashion.

Here is a little about the Autumn Winter 2013 Collection by Label Ritu Kumar :

Label by Ritu Kumar presents its Autumn-Winter’13 Collection armed with vibrant colors, beautiful Indian embroidery techniques and flattering silhouettes.

The collection has a range of beautifully crafted garments such as maxi skirts and dresses, jumpsuits and jodhpurs, shift dresses, bright leggings and stylish shirts that are perfect for the contemporary young women of today. Each piece from the collection can effortlessly transition from casual to evening wear in an instant.

The entire collection is all about simple cuts and trendy designs created to make one stand out in a crowd. Colors like orange, aqua blue, red, green, grey, indigo and coral form the base of the garments. Teamed with intricate embroideries and appliqué work, the garments epitomize style.

For the first time Label by Ritu Kumar introduces a glamorous and chic cocktail line replete with evening dresses and gowns highlighted with bejeweled necklines and lace insets.

Another surefire trendsetter this season from Label is a fun and trendy range of printed jodhpurs in jersey and cotton satin lycra.

Some of the chosen pieces such as maxi dresses and skirts are created, keeping in mind the modern young woman who loves fashion as well as comfort. With trendy embroidered jackets in woolen fabric and maxi dresses made in viscose jersey, the collection is a perfect way to amp up the winter wardrobe.

AW’13 Label by Ritu Kumar collection is the perfect way to look effortlessly stylish and own your very own Label winter wardrobe.

ABOUT LABEL, RITU KUMAR: Label by Ritu Kumar is a designer brand for young urban India established in 2002 by Amrish Kumar, son of veteran fashion designer Ritu Kumar. With a presence in over 30 Ritu Kumar stores in India including 5 standalone stores, the brand is an amalgamation of global influences with an Indian aesthetic. The 'Label look' is always sophisticated and carefully crafted. Collaborating and working with young and creative talent in the arts, LABEL seeks to bring such voices to the forefront. The associations are an open platform where the design house provides a structure on which the artists build their vision. The process is both collaborative as well as individualistic.

Date for the in-store activity at the store in Orion Mall, Bangalore shall be announced soon, I will keep you guys posted on that! Do drop by! :)


1 comment: